It’s important to remember that typically the more you update your blog, the more traffic you’re going to receive. HubSpot released statistics that confirm this. They found that “companies that blog 3 to 5 times a month, or around once a week, have more than twice the traffic of companies that don’t.” Several other findings show the same general trend: blog more, get more traffic and leads. This makes sense as the most content that you produce, the more opportunities for your website to gather external links, social shares, and indexed pages in Google’s search results.
However, this can be a tricky rule to follow because you don’t want to create content just to create content. Publishing content that doesn’t reflect the integrity of your brand can hurt your reputation. Therefore, think about how much content your team can publish without decreasing the value of the content (e.g. grammar mistakes, low level writing, little research, etc.). It’s best to start off with one really awesome blog post per week. Depending on your resources, you can increase the volume from there.