Main Header: strong logo on left. Search, Swimbag (cart) right. Phone number & social follow icons. Above: Currency (drop down), My Account
Menu: Bold, block colour, menu items to show categories (Home, Men, Women, Boys, Girls, Goggles, Equipment, Blog, contact). search could be on right of navigation if limited room above.
Mega Menu: on separate page show what would happen when user clicks on menu item. mega menu would drop down with list of sub categories, list of brands and an image)
Footer: Full width, colour. 4 Columns: 1. About Us & Trust Icon (e.g. Trusted Stores), 2. Customer Services, 3. ConnectL Tel number, email and social follow icons, 4. Newsletter signup: Name, email, Submit button.
Home page: Contain boxes for main sections. perhaps 4 or 6 or 8 boxes.
Call to action banners - advertise sale 10% off; Free delivery on UK orders over £20; etc
Featured products: some example products, few rows perhaps, with Quick Look, Add to Cart options
Carousel of brand logos
Collections page: Show example layout for a category page. eg Women's swimwear. Page banner featured image, some text, grid of products, pagination, sidebar.
Product Page: simple product layout with large image, thumbnail, standard information, add to swimbag button, social share buttons, reviews/ratings, tabbed views for description, specifications, video
Example of contents: http://www.allensswimwear.co.uk/hom…BLM5mRaKYQ