georg.hertner got their new web page design by running a design contest:
LET US STAND OUT FROM THE CROWD! Redesign & potential follow-up project for Malooku, a location based marketing newcomer
Check out georg.hertner's Web page design contest…
COMPANY Malooku is a marketing agency focusing on location based marketing solutions. SERVICES Range from planning and execution to the evaluation of mobile ad campaigns. PRODUCT We also offer a mobile white label app which allows even more sophisticated location based advertising and communication. SOLUTIONS Our app can be used as part of a customer loyalty program and can be branded and extended to the needs of our business customers. TARGET AUDIENCE With our website we primarily target marketing professionals like agencies as well as marketing managers (of brands or companies). TARGET MARKET Our core market is Austria, Germany and Switzerland, our extended market is Western Europe and North America.
AUDIENCE & MARKET The appearance of our website should appeal to marketing professionals and their expectations of a top level solution provider. It's crucial to consider taste and cultural backgrounds for Western Europe and North America. DESIGN TRAITS Location based marketing may be a young topic but our website should signal: professionalism, creativity and trustworthiness. CREATE EMOTIONS Working in the field of marketing and with creatives, we would like to generate emotions when a visitor opens our website. The website should emotionally supplement our sales team which is working on a highly personal level with leads and customers. CUTTING EDGE The redesigned website should pick up current trends in web design in order to signal that we offer services and products on the cutting edge. CORPORATE DESIGN We already have a corporate design that we would like to see reflected by the website. The CD was initially created for a community and might be to playful in the new context. Hence it is not necessary to use the font "Glober" for headlines as well as the design element of those big turquoise backgrounds.
CONTENT The website describes our SERVICES and PRODUCT and introduces our TEAM MEMBERS. The content of the redesigned page should roughly stay the same as it is in the current version. STRUCTURE The design should include one LANDING PAGE and a sample SUB PAGE (e.g. in order to deal with subtopics like beacons or details regarding our app). Reordering of landing page sections is possible. REFERENCE SECTION As we are a startup we currently have only one customer - but this is a renowned one. The reference should be appealing without shouting: "They currently just have only one customer" VISUALS In order to boost comprehensibility and communication as well as integration into the new design, a rework of the illustrations, icons and diagrams is welcome.
What to avoid
CORPORATE DESIGN Don't use colors that do not match or interfere with our corporate design color scheme. CONSTRAINTS The design should be creative but not too playful and ensure that the design elements used can be realized through a WordPress template.
RESPONSIVE DESIGN The redesign has to support a responsive behavior of our website so that it looks great on big (e.g. large desktop monitors) as well as on small screens (e.g. smartphones). WORDPRESS TEMPLATE The current WordPress template is called fortuna (https://themeforest.net/item/fortuna-responsive-multipurpose-wordpress-theme/12496833). We would welcome to reuse the template for the redesign, but if necessary, we are open to adopt an new template. EMOTIONAL IMAGES It's crucial that the website features an attractive and engaging cover image that communicates what we are doing. The target group needs to feel addressed and feel that they will be well served. DELIVERABLES The design should also comprise a photoshop file as well as the exported and web optimized graphics. A guide for the usage of the design elements, colors and fonts and photoshop filter settings (so we can concisely reproduce effects on our own) should be included so that we later can extend the website and ensure that it's look and feel stays consistent. GENERAL REMARKS We intentionally want to keep the set of provided graphics small so that you are not tempted to take over too much of what is already available. Should you still require certain existing graphics in a given resolution and format, please let us know. **FOLLOW UP OFFER** If you are able and interested to subsequently implement your design as a concrete WordPress template, please let us know.
€1,049 Custom package
Every design category has flexible pricing for all budgets. Web page design starts at MX$11,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
georg.hertner collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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