Gave us several options to choose from. Was able to incorporate the things we liked into a final design with flexibility for our use.
How Limelight, INC. started their web page design journey
Who are you known as?
Beton Pumping Group
Tell us a bit about who you are and the people you reach
Beton Pumping is one of the principal concrete pumping entities in the Victorian (Australia) construction market. Providing concrete pumping equipment and services for commercial construction applications.
Mobile Placement Booms
Hi-Rise Construction and Very Tall Buildings
Dry Hire Services
‘ICPS Melbourne’ (improved concrete pumping services) have been a market leader in this industry for many years and was recently sold and rebranded as ‘Beton Pumping’. A new look corporate identity has been created along with a new logo. A new website is now required.
What do you have in mind for the style and theme of the web page?
A 'high end' corporate look/feel is required as most (if not all) of Beton’s client base are lucrative property developers. Many of the projects Berton provide services for cost upwards of $50,000,000 each, so it important to have a image that represents an entity that services this level of client.
The site must be adaptable to all browsers, platforms and devices (mobile, tablet & desktop), preferably responsive. An equal amount of users will be interacting with this site from laptops and desktop (during the tender proccess) as well as from other (mobile) devices when on site.
as per ICPS website
For this website we need to create a user friendly communication tool that is modern and edgy yet simple and sleek. Many of the end users will be 'old school' (less tech savvy) so it should minimalistic and intuitive while, still being impressive and intriguing.
Ideally I'd like something innovative and 'out side the box' that maintains is ability to be navigated by a technophobe. Users are after specific information so finding anything should be fast and functional.
PS. Feel free to 'evolve' the logo slightly if needed (happy to pay extra if we use it). The project breif descibes a design that is cutting edge, and I understand a basic logo might look out of place. However, be sure to keep it in a similar vein. The client provided this concept (and loves it) so they will most likely stick with it, if not or something very similar.