We sell luxury products and luxury experiences. Our brand is extroverted, happy, modern, energizing and positive. We want to make people smile every time they interact with our signature items.
We would like to develop a line of 4 t shirts with 4 vegetable designs, so this is the first part of the collaboration. If you win this contest, you get to design 3 more shirts. We would like this to be the first of many interactions with the designer who wins. Our line is inspired by the wide variety of fruits and vegetables that Mexico has given to the world.
The company is based in Mexico City, one of the most cosmopolitan cities in the world which was designated in 2018 the sixth World Design Capital. And like modern design, we like simple, minimalistic design that spell out uniqueness. We are looking for a design that is elegant and stays far away from clichés and stereotypes.
Our customers are savvy shoppers. They are connected. Think global. They embrace a lifestyle of freedom, fun and are by nature adventurous. They are interested in wellness and are looking for ways to make their day to day more enriching. Life for them is about experiences: they love independent travelling, cooking at home and going to that neighborhood restaurant that caters to their needs with specials just for them, but also splurge on luxury experiences. They possess a personal sense of style. Our target is affluent women and men 28-45+ who enjoy statement pieces.