Client's Operations: An online start-up business offering interior design consulting and custom designed home furnishings. Client's point of difference is to provide interior designs with bold colour.

Elements required and key words used by client:

- Tendency towards bright, bold colours and items;

- Brand emotions - Inspire, Joy, Delight, Excite, Energise,

-Logo to have the word "Captivate" - Visually Significant, Striking, Bold,with the word "Interiors" to be smaller/secondary/beneath or in background and less obvious.

-Other ideas - like circular forms or curves rather than straight edges