Client and target audience:
A weekend long event for social media types: female-focused, inspiring, fun, and creative, with really great, moving, and life-changing sessions.
The target audience is female, aged 25-45, has a presence on social media which she runs her business, she's seeking inspiration and opportunities for networking. She's fun, and carefree. She loves Instagram and has an eye for aesthetics.
Design requirements:
- use of emojis or small icons for bullet points strongly encouraged
- minimalistic design encouraged
- clean, fun and modern
- preference for color scheme similar to logo: pink and red