We're a new kind of bakery only making naturally fermented sourdough breads. They're lower in calories/gluten and a lot more nutritious hence the Wise part. I want to sell nationally via the web so i need a logo that says smart, simple, clean and stylish. Target audience are all the people that love bread but haven't been able to eat it due to current manufacturing processes (most bread made commercially isn't fermented properly and so many people are not able to eat it due to gluten intolerance).