Melt the Fat - Physical Fitness design is a simple yet elegant site design. It reveals the sleek, bold look and feels through out the layout. This design directly conveys the idea where people can get fit and melt their fat and get the body they want with in 30 days. I highlighted the main concept of “In 30-days” through out the design so the users will get attracted to the site and they will be willing to purchase the diet plan.
I used some unique set of colors to attract people in the first impression. I wanted to stick to the light weighted theme, as it's a unique design. To have confident upon the site was considered as an important fact. The sections divide the content area so the users can directly see what’s it’s all about.