Flow is a software product aimed at people learning musical instruments. The software helps users visualize and organise their musical learning journey. It allows them to record musical milestones, record learning progress, connect with other likeminded students, and connect with potential music teachers around the world.
The word "flow" refers to the state of mind one enters into when performing.
It is essential for a musician to "feel the flow" and so I focused on this concept. In my opinion "that flow" is as an explosion of colors. That's why I used a gradient that includes all the colors of the perceptible color spectrum to create the logo. I wanted to emphasize the concept of "flow" stretching the tail of the letter "F" which underlines all the other letters.