Design Strategy:
The visual system was intentionally designed to:

Stand out on both digital platforms and physical shelves

Appeal to adventure-seeking snack enthusiasts

Create a memorable unboxing experience

Allow for future product line expansion

Build brand recognition through consistent visual elements

Results:
The final design system successfully:

Creates a unique position in the jerky market

Establishes a scalable visual language

Delivers a cohesive brand experience from digital to physical touchpoints

Provides clear differentiation between flavor variants while maintaining brand consistency