We want an improved version of our Tell Me More Page:
Tell Me More Page: This is our post-signup landing page. Leads who sign up using our lead capture forms are sent to the Tell Me More page.
To see it in action, go to HoustonProperties.com - look at one of the pop ups. Fill in a name / email (@mailinator.com is fine). After your submission, you will be redirected to this “Tell Me More” page.
Its main goal is to get more information from the user, so we can prioritize important leads (people who fill in their phone number and address and tell us they want to move soon) vs non priority leads (people who aren’t interested in moving in the next 12 months) so that we may provide a more targeted reply.
The information-capture goals of this page are (in order):
Get their phone number
Learn if they’re already working with a Realtor
Learn if they want to buy or sell a house in the next year
If they want to sell a house, get their address
If they want to buy a house, learn
Their budget range
Areas they like
Anything else they’ll tell us about their goals
The information-relay goals of this page are (in order)
The information they requested will be sent by email shortly (confirm they gave us a valid email)
Having a great realtor matters. We’re the top realtor in Texas https://www.houstonproperties.com/h…op-realtor (sell them to want to work with us for their home search)
KEY ISSUES WITH CURRENT BASE:
UI is bad and not intuitive.
It’s not immediately obvious what the actions / steps are
This is post sign-up, so we want to make very easy to follow. Many users are abandoning the process because it’s not intuitive.
It looks bad on mobile
Some sections are not properly optimized. Layout is broken depending on what browser and device is being used.
Current "funnel" is too complicated. We need help in making this simpler (we might be using too many steps, or they might be fields that can be merged)
It doesn’t sell why
Having a great realtor matters
Why they should work with us