Leksal was very adept in interpreting the vision provided. We are very happy with our creative, and Leksal even built it out at multiple sizes. Would absolutely work with again!
How sarah.kleinman started their other design journey
Who are you known as?
Salute American Vodka
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Salute is an American made Vodka - from the grains, to the distillery to the bottle itself- that has a good price and tastes great. We donates $1 to veterans for each bottle sold. The goal of this ad campaign is to get people ordering it at the bar for the 4th of July in the Upper West Side.
Exact mission statement: "Salute American Vodka’s mission is to financially support American heroes through the sale of high-quality, American-made craft spirits.
The first dollar of every bottle sold directly funds organizations that support veterans and other American heroes in their pursuit of an education, career success, and the American dream."
What inspires you and how do you envision the design for your business?
We have 3 options for color themes: red, white or blue. White seems dull, blue is already claimed by grey goose, so red is probably the best choice. Open to experimentation here. Again, the goal of the campaign is getting people to order Salute in bars. You are welcome to get creative here, there is a list of drinkr ecipes on our site: http://saluteamerican.com/recipes/drink-recipes/
As seen here, we are really proud of our patriotic salute: http://www.wtnh.com/news/salute-ame…1204275478
however - we are not sure that bartenders will know what that is, so possibly a "Salute and Soda" might be the best direction. Again be creative.
The creative should be sized for Facebook news feed ads, Facebook Carousal ads, and Instagram ads. The goal of this campaign is to get people ordering it at bars. Success will be hard to gauge, but we think this will be a great start. This is the start of a new direction, so whoever wins may be asked to design an entire line of ads.