Our brand is totally 2017. We are tech savvy and progressive. We listen to the music ranking at the top of the charts. We dress stylish and well put together, but not stuffy or traditionally. You can expect to feel comfortable sitting on your couch in shorts and flip flops when we arrive. We are competent, engaged and listen. We offer expert advice and consultation without being sales-y or pushy. We genuinely want you to have a great experience working with us. Our goal is to empower you to sell your home, rather then having your home sold out from underneath you. You have the power, we simply enable you to be empowered. This is real estate... it's just better, together.
Authentic, genuine, interested in others, inquisitive, thoughtful, confident, relaxed but competent, comfortable but not sloppy, forward thinking, enthusiastic, trendy, and relatable.
Our mission is to “transform lives through homeownership.”
Buying a house is so much more than just a location and a price tag - a home represents the kind of life our customers want to live. It’s a transformational experience. It’s increases a person’s net worth, provides more stability and security for their family, deepens their roots in the community, and makes them feel like they’re “arrived” at the American Ideal.
Our role is to help them along in this journey by providing an incredible end-to-end experience, becoming their trusted advisor, and empowering them to achieve their dream.
For our agents, we transform their lives through unparalleled career opportunities. We ask each agent “what are your dreams?” and then ensure that the working towards achieving those dreams every single day. We inspire everyone with their own big WHY, and we don’t celebrate money for the sake of money, but for how money can empower their own life dreams and passions. This is VERY different from traditional real estate.
PERSONALITY TRAITS OF OUR BRAND
Authentic - With us, what you see is what you get. We always deliver on our promises, act with honesty and integrity, and believe fully in what we’re selling.
Innovative - We’re always hungry for new solutions and live at the cutting edge of technology. We strive to deliver an elegant, intuitive and joyful experience to every one of our agents and customers.
Collaborative - We know that the best results are always achieved when we work together. We put our egos aside and always do what’s best for our team and our customers.
Intentional - We’re driven by a passion to improve the lives of everyone we touch, and driven to worker harder than anyone else to help people achieve their dreams.
PREFERENCES ON LOGO
We’d prefer not to use a literal house in the logo. If you feel inspired to go in this direction, please make sure it’s subtle, representational or blended into the logo in a unique and creative way.
We’d rather go with something more aspirational - a logo that speaks to our “transforming lives through homeownership” mission, how our company is helping our customers improve their lives and fulfill their dreams.
While we’d love to have a strong symbol that represents the vision & personality of our brand, we’re also very open to logos that creatively use our name, shapes/lines and colors to evoke emotion, without the use of a standalone “symbol” or “icon.
Note on Colors: If you decide to use yellow, let’s try it subtly, perhaps as a secondary to grey/white. If green, go with a mid-green. And if blue, not very dark or navy blue.