I'm looking for a logo that transports the idea of our first hair care line 'back to the roots' including font and an illustration. With that line including shampoo and conditioner, we're focusing on the most important part of the human hair - the roots.
My company's name 'Rapunzel' already alludes to our products and target group: We want to produce hair care products for real women - all the rapunzels out there who definitely love what's growing on their heads but still have better stuff to do then reading Cosmo or identifying themselves with the cheesy model grin in that shampoo campaign right next to your local shopping mall (Accordingly, those two examples are NOT what we're looking for: http://bit.ly/2oXfM3P, http://bit.ly/2oXdcul).
We're only using the best ingredients we can find for 'back to the roots': lavender, rosemary, argan oil - you name it. And besides, we're buying them from local providers - organic, pure and just around the corner. Our ingrendients aren't burding the hair with tons of silicone or candy-like flavours. Instead, they're giving support and allow hair to do what it can do best: being free.
To give you a better understanding of our target group, let's get an eye on one of her members:
Let's be clear - even with the strongest partner on her side, she still get's her sh*t together on her own. She's curious, smart and has her unique style of doing things. She's dressed to the nine's in her dearly beloved chucks, a striped dress and her leather jacket - or anything else that she likes to wear. Looking good? Of course! But spending an hour in the bathroom just to achieve a hair style the advertising industry wants to see? No thanks. Instead, she's going for products that support the most important part of her hair: the roots, the part that's linked to her smart head and free spirit.
Unfortunately, due to our recent formation, we can't show you a website.