Landing pages are often the most effective means of getting customers to a product. Rather than a traditional website (with multiple tabs and in-depth content), the landing page is usually a stripped-down, single page that’s specifically made for potential customers to “land on” and convert. To achieve this, these pages utilize a CTA, or “call to action”, that encourages visitors to complete an immediate action – such as downloading an app, submitting an email or purchasing a subscription.
Done correctly these pages can revolutionize online marketing efforts. Check out some of these awesome examples from our site and get ready to come in for a landing!
Blacktie utilizes white space
Contest: Create the splash page for an invite-only food review site
Remembrance gets right to the point
Knowknot shows below the fold CTA
Contest: Landing page for new data API using cool illustration
Caterpillar keeps it bold and recognizable
LeadPages™ points where to click
totulo directs the eye
Designer: Andrei P
Contest: Creating a clean and engaging home for a mobile software company