Pulp ART (aka Emir Orucevic) has made a name for himself with his “cut paper” style book covers, emanating Saul Bass’ iconic look and the retro styles of the ’60s and ’70s. His signature style has captivated hundreds of authors and publishers.

Today he’s the founder of Pulp Studio, where he works as a full time freelancer focused on book covers, posters and logo design. As a member of 99designs, Pulp ART has won an impressive 100 contests and brought in plenty more 1-to-1 Projects to date.

We chatted with him about his creative career, how to choose the right client and his clear passion for crime thrillers.

pulp art photo

Name: Emir Orucevic
99designs handle: Pulp ART
Location: Bosnia and Herzegovina
Specialty: Book covers

Tell us little about yourself.

My name is Emir Orucevic. I am 31 years old and I come from Sarajevo (Seher), Bosnia and Herzegovina.

How did you get started in book cover design?

I do lots of other stuff related to design, but when I started with books it was a game changer for me. I just felt like this is the stuff I really enjoy most, and that I really wanna stick with it.

Do you work full time as a graphic designer? Where?

Yes, design only. The best part of this job is working from home, the office, the beach… you name it.

How has 99designs affected your creative career?

99designs definitely opened many doors for me. It helped me a lot to improve my skills, pushing me to do better and better every single day.

Having clients from all around the world is something I am really proud of, and this platform helped me achieve that.

What’s your favorite book genre to design for?

Crime thrillers… That’s the best way to express myself and create something unique.

pulp ART book cover
A Man With One of Those Faces
What’s a favorite project that you’ve worked on?

I can’t just pick one. There is plenty stuff I have done in the past few years, and I love all of them in some sort of way. Same goes for clients.

You have a distinct design style. Where do you draw your inspiration from?

Thank you! I am huge fan of Saul Bass and his creative work.

My main inspiration comes from old movie posters, or anything related to 1960s, ’70s and 80s. All that stuff I try to incorporate in my covers and create something different; something that pops and wins.

What do you think is the most challenging part of designing a book cover?

Clients. If the client knows what he or she wants, then you are on the right path to deliver that.

My advice: just do it with love or not at all. That is the only way to achieve something in life.

Is there anything else you’d like to add?

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” — Ralph Waldo Emerson.

See more of Pulp ART’s work here.